Achievements
Results that show up in the numbers
Selected outcomes from agency client work, university communications and my own channels.
Client portfolio
30+
SEO and content strategies across 18 industries
Developed and executed SEO and content strategies for more than 30 clients across 18 industries, supporting long-term organic growth and digital visibility.
Search impressions & clicks
+40%
Organic impressions and clicks lifted for a client
Increased a client's organic search impressions by 40% and clicks by 33% through targeted content and on-page SEO optimization.
Keyword rankings
552
Search queries in Google's Top 10 over 16 months
Achieved Top 10 Google visibility for 552 search queries over a 16-month period, including 125 queries ranking in the Top 3 on average.
AI search
Top 3
Cited in ChatGPT and Google AI Overviews
Secured prominent visibility in generative search, with client content appearing in ChatGPT and among the top three sources in Google AI Overviews.
Content & audience growth
1,500
English-language blog grown from launch in nine months
Launched and grew an English-language blog to approximately 1,500 monthly sessions within nine months through strategic content creation, SEO and Pinterest marketing.
Social media performance
344K
Instagram pet account grown from zero in five months
Grew an English-language Instagram pet account from zero to 2,500 followers in five months, with top-performing original content reaching 344,000 video views.
Social media strategy
Social media strategy for Europa University Flensburg
Co-developed and implemented a social media strategy for Europa University Flensburg, contributing to a stronger and more consistent digital presence.
Team leadership
Led small content teams on client projects
Coordinated content production, priorities and delivery for small content teams on agency client projects.
Own channels
Selected projects
Side projects that double as a live testing ground for SEO, content and short-form video.
- byannasophie.com
Grew an English-language content site to ~1,500 monthly sessions within nine months through organic SEO and content.
- @yukonthesnowdog
Grew an English-language Instagram account from 0 to 2,500 followers in five months, with top-performing content reaching 344,000 video views.
- @theblauesincanada
Building an English-language Instagram account documenting our relocation from Germany to Canada through original short-form video, storytelling and social content.
Documents
Download
Resume and a one-page achievement summary as PDF.