Portfolio

Writing samples

Long-form guides written to rank, to be cited by AI search experiences and to be genuinely useful to readers. Each piece was planned around a focus keyword, search intent and a clear structure.

SEO
GEO
AI Search

AI Search Optimization: How to Optimize Your Content for AI Search

Why search is turning into a conversation, how GEO, AEO and LLM optimization relate to classic SEO, and seven strategies for content that AI answers can cite.

14 min readRead article

Social Media
Content Strategy

How to Create a Social Media Content Strategy That Supports Your Business Goals

A goal-first framework for social content: auditing what works, SMART goals, audience and platform choice, content pillars, calendars and the KPIs that prove impact.

14 min readRead article